Core Insights - The rise of live-streaming e-commerce has made cross-border e-commerce a target for fraudsters, as highlighted by TikTok Shop's recent revelations about two fraud cases involving fake apps and agency scams [1][2] Group 1: Fraud Cases - In July, a citizen named Meng was scammed out of over 260,000 yuan after being lured by a fraudulent investment scheme that promised assistance in opening a TikTok store [1] - In August, the suspect in Meng's case was apprehended by law enforcement [1] - In a similar case in January, a victim named Xing was tricked into downloading a fake TikTok app and lost a total of 250,000 yuan [1] Group 2: Characteristics of Fraud - Fraudsters often use tactics such as "order rebates" and "high commissions" to attract victims, creating fake income screenshots and success stories [2] - They impersonate platforms or MCN agencies, using counterfeit logos and fake business licenses to create a false sense of official authorization [2] - The fraud typically begins with small fees, gradually leading victims to invest larger sums [2] - Many fraudsters operate from overseas, complicating law enforcement's ability to track them down [2] Group 3: Prevention Measures - TikTok Shop has issued guidelines for merchants to help them identify fraudulent activities, emphasizing the importance of verifying app sources and avoiding unknown links or QR codes [2] - Merchants are advised to be cautious of impersonated identities and to report any suspicious requests for fees to the national anti-fraud hotline 96110 [2] - In case of financial loss, victims are encouraged to report to the police immediately and retain evidence such as chat records and transfer receipts [2] - TikTok Shop plans to enhance its technological investments and risk control measures while regularly publicizing cases to expose fraudulent methods [2]
假冒App诈骗频发 TikTok Shop跨境电商提醒商家勿信“代运营”骗局
Zheng Quan Ri Bao Wang·2025-10-23 08:12