雪季“开板”！“冷经济”撬动“热消费”，南北雪场火爆
Nan Fang Du Shi Bao·2025-10-23 08:45

Core Insights - The ice and snow industry in China is projected to exceed 1 trillion yuan, driven by the growing popularity of winter sports and events like the Winter Olympics and Asian Winter Games [1] - The surge in ice and snow consumption is becoming a significant growth point for domestic demand and new consumption patterns [1] Group 1: Industry Growth and Trends - The report indicates that from October 2024 to 2025, spending around ski resorts is expected to increase by 27.97%, highlighting the positive impact of winter sports on surrounding retail, transportation, and dining sectors [1] - The search volume for outdoor ski resorts has increased by nearly 900% year-on-year, with specific resorts like Keketohai International Ski Resort seeing a 279% rise [1] - The top ten cities for ice and snow tourism include major urban centers such as Shenzhen, Beijing, and Shanghai, indicating a strong interest from first-tier cities [1] Group 2: Regional Highlights - Harbin Ice and Snow World is set to have its largest construction scale ever, incorporating more ice sculptures and diverse technological elements, with a 163% increase in daily search volume on Meituan since mid-October [2] - The proportion of post-2000 generation visitors to Harbin Ice and Snow World has grown by 32% year-on-year, reflecting a shift in demographic interest [2] - Hotel bookings in Harbin have seen a 122% increase, indicating a robust demand for accommodation during the winter season [2] Group 3: Indoor Skiing and Training Services - Indoor ski resorts in southern cities like Shanghai and Shenzhen are becoming popular, with Shanghai's Yao Xue Ice and Snow World ranking first globally among indoor ski resorts [3] - The search volume for indoor ice skating venues has increased by over 207%, with significant growth in interest for figure skating and children's training programs [4] - The overall participation in ice and snow activities is expected to reach new highs this season, as the industry continues to evolve from niche to mainstream [4]