Zhong Guo Ji Jin Bao·2025-10-23 09:21Core Insights - JD's "National Good Car" has been named "Aion UT Super" and the auction price for the first car reached 78.19 million yuan, attracting significant public interest [1][4][6] Group 1: Auction Details - The auction for JD's 001 car took place on October 22, with over 260,000 participants and a starting bid of only 1 yuan [4] - The auction's final price of 78.19 million yuan was unexpected, and JD is in contact with the highest bidder to ensure payment [6] - Participants were required to pay a 100 yuan deposit, which could be deducted from the final price, making the auction a low-risk entertainment activity for many [6] Group 2: Vehicle Specifications and Features - The new car, "Aion UT Super," features a range of 500 kilometers and a wheelbase of 2750mm, making it the first vehicle equipped with "GAC Huawei Cloud Car Machine" technology [6] - The vehicle includes a unique "reverse sentinel" feature that automatically stops the car when an obstacle is detected while reversing [6] Group 3: Marketing and Consumer Engagement - JD announced that participants in the auction would receive a 399 yuan "National Good Car" gift package upon purchasing a vehicle, and the closest bidder to the final price would win a car [1][2] - Over 320,000 users have engaged with the "National Good Car" campaign on the JD app [6] Group 4: Strategic Partnerships and Future Plans - JD is collaborating with GAC Group and CATL to launch the "National Good Car," with JD focusing on consumer insights and exclusive sales rather than manufacturing [8] - The estimated price range for the new vehicle is between 100,000 to 120,000 yuan [8] Group 5: Recruitment and Business Expansion - JD has opened multiple recruitment positions in its automotive retail division, with some roles offering annual salaries of up to one million yuan [9]