广发银行济南分行：筑牢“以人民为中心”价值之锚，全力构建“大消保”工作格局

Core Viewpoint - The article emphasizes the commitment of Guangfa Bank's Jinan Branch to consumer rights protection as a reflection of the political and people-oriented nature of financial work, aligning with national policies and focusing on a consumer-centric approach [1] Group 1: Consumer Rights Protection - Guangfa Bank's Jinan Branch adheres to the "Three Arrows" governance system for consumer protection established by the Shandong Regulatory Bureau, focusing on "financial for the people, financial benefits for the people, and financial convenience for the people" [1][2] - The branch has developed a comprehensive responsibility list covering 9 levels and 45 key points to clarify consumer protection responsibilities across various positions [2] Group 2: Mechanism and System Improvement - The bank is reforming its governance in five key areas: organizational structure, institutional system, team building, operational mechanisms, and performance evaluation to enhance consumer protection [3] - A new organizational structure has been established, with the branch's leader serving as the head of the consumer protection committee, and a cross-departmental coordination group has been formed to address practical issues [3] Group 3: Dispute Resolution - Guangfa Bank's Jinan Branch has streamlined complaint channels and is committed to timely responses and effective measures to resolve consumer disputes [4][5] - The bank aims for "one-time" resolution of complaints by implementing a standardized complaint handling process and utilizing the "E Manager" system for online tracking [5] Group 4: Consumer Education - The branch has launched various financial education initiatives under the theme "Guangfa Consumer Protection is Around You," conducting 291 financial education activities in the first half of the year, reaching over 71.68 million people [6] - The bank integrates traditional and innovative methods in its outreach, including cultural elements and multimedia to enhance financial literacy among consumers [6] Group 5: Future Commitment - Guangfa Bank's Jinan Branch plans to continue enhancing its consumer protection mechanisms and services, aiming to strengthen the connection between finance and people's livelihoods, thereby ensuring a stable sense of financial security for the public [7]