GEN Korean BBQ Expands Ready-to-Cook Line to 600 Grocery Stores With the Addition of 300 Safeway Grocery Stores

Group 1 - GEN has expanded its grocery retail footprint through a new partnership with 300 Safeway stores, in addition to existing distribution through 300 Pavilions, Albertsons, and Vons stores [1][2] - The company's Ready-to-Cook Meats line, launched last month, will now be available in over 300 Safeway stores, increasing total retail distribution to 600 grocery stores across California and Hawaii [2][3] - The rapid expansion to 600 stores is expected to be fully in place by the end of November 2025, indicating strong consumer demand for authentic Korean BBQ and effective growth strategies [3] Group 2 - GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States, founded in 2011, with 57 company-owned locations [4] - The dining experience at GEN allows guests to serve as their own chefs, preparing meals on embedded grills, featuring a menu of traditional Korean and Korean-American food [4]