AT&T Stands Up for Consumers Duped by Competitors Misleading Claims

Core Insights - AT&T is launching a new campaign aimed at redefining customer expectations regarding network reliability and accountability, contrasting itself with competitors' misleading claims [1][3][4] Investment and Infrastructure - From 2020 to 2024, AT&T invested $145 billion in U.S. connectivity infrastructure, expanding coverage by over 300,000 square miles, surpassing T-Mobile's coverage [5] - The company emphasizes its commitment to building trust through substantial investments in fiber and 5G networks, aiming for reliable connectivity [6] Customer Commitment - AT&T is the first carrier to guarantee both wireless and fiber networks, showcasing a commitment to accountability and customer service [2][7] - The company has invested over $750 million in customer care over the last four years, enhancing service quality through AI-assisted tools [7] Performance Recognition - Recent accolades from Root Metrics highlight AT&T's leadership in speed and reliability, with the fewest dropped calls compared to competitors [5][7] Advertising Strategy - The new advertising campaign features actor Luke Wilson and focuses on the importance of trust earned through action, directly addressing competitors' misleading marketing [3][4]