李佳琦直播间透明桶的“逆袭”：从一句留言到双11爆款

Core Insights - The unexpected popularity of a transparent bucket as a promotional item during the Double Eleven shopping festival highlights the agility of Li Jiaqi's live streaming platform in responding to consumer demands [1][4][6] - The rapid development and customization of the bucket, driven by user feedback, exemplifies the efficiency of the supply chain in the live commerce sector [4][6] Group 1: Consumer Engagement - The transparent bucket gained attention during a live demonstration of laundry detergent, leading to a surge of consumer interest and requests for the bucket as a free gift [1][4] - Li Jiaqi's immediate commitment to turn the bucket into a promotional item reflects a keen understanding of consumer desires and the importance of real-time engagement [4][6] Group 2: Supply Chain Efficiency - The collaboration between Li Jiaqi's team and the brand involved quick communication and feedback on consumer preferences, resulting in a customized product within a tight timeframe [4] - The promotional bundle of laundry detergent with the custom bucket and basin sold out within three minutes, showcasing the effectiveness of the supply chain in live commerce [4][6] Group 3: New Business Logic - The incident illustrates a shift towards a user-centric business model, where even minor consumer interests can be transformed into significant marketing opportunities [6] - Li Jiaqi's role as an organizer and amplifier in the live commerce ecosystem emphasizes the connection between consumer demand and supply chain responsiveness [6]