Zhong Guo Jin Rong Xin Xi Wang·2025-10-23 10:20Core Insights - Recent drastic temperature drops in northern cities, including Beijing, have led to a surge in demand for outdoor jackets, particularly "冲锋衣" (tactical jackets), which have become a fashionable staple [1][2] - JD.com reported over 100% growth in sales for tactical jackets and over 120% for soft shell jackets, indicating a strong consumer demand for quality outdoor apparel [1] Group 1: Market Trends - The popularity of tactical jackets has transformed them into a "must-have" item for seasonal transitions, driven by their features such as warmth, wind resistance, breathability, and versatility [1] - JD.com is collaborating with well-known brands like The North Face, Camel, Descente, and Kelong to offer a variety of tactical jackets, with discounts of up to 50% [1] Group 2: Product Features - The three-in-one tactical jackets available on JD.com include options like Descente's fleece-lined jacket, which is suitable for autumn commuting, and Kelong's down-filled jacket, known for its lightweight warmth and 3D design for better mobility [1] - The three-proof tactical jackets, designed to withstand wind and light rain, feature advanced waterproof materials and designs that prevent cold air from entering, making them ideal for outdoor activities [2]