Core Insights - Rekor Systems, Inc. is launching a new product through its subsidiary Rekor Labs to address the challenges posed by deepfake media, which is expected to grow the global deepfake detection market to over $30 billion in the next decade [2][3] Group 1: Product Development and Launch - Development of the new product began in 2023 in response to government requests for verifying federally mandated traffic data videos, highlighting the increasing prevalence of deepfake fraud in security and surveillance [3] - A full product launch is anticipated in the first half of 2026, with proof of concept and alpha milestones already completed [3] Group 2: Market Applications - Rekor Labs will target five key verticals: 1. News media and journalism to combat misinformation 2. Social media platforms to ensure content authenticity 3. Government and security agencies for securing evidence 4. Enterprise safety to prevent financial and workplace fraud 5. Entertainment and film to protect creative integrity [4][7] Group 3: Corporate Structure and Advisory - Rekor Labs is operating as an independent entity, and the company is exploring optimal corporate structures for its business, having engaged Moelis & Company LLC as its financial advisor [4]
REKOR SYSTEMS ANNOUNCES PLAN TO ENTER THE GLOBAL DEEPFAKE DETECTION MARKET