Nan Fang Du Shi Bao·2025-10-23 10:50Core Viewpoint - The controversy surrounding Adidas down jackets being produced by domestic OEMs like Xuezhongfei has sparked significant consumer debate regarding brand pricing versus product quality [2][4][8] Group 1: Adidas and OEM Relationships - Adidas confirmed its collaboration with Xuezhongfei for manufacturing but did not address the pricing concerns directly [2] - Consumers have noted significant differences in product specifications between Adidas and Xuezhongfei's products, despite similar pricing [4] - The majority of Adidas products sold in China are manufactured locally, with over 60% produced by domestic teams and 95% made in China [8][9] Group 2: Consumer Reactions - Consumer responses are divided; some prefer to buy directly from Xuezhongfei for better value, while others accept the brand's premium for perceived quality and design [4][8] - The lack of transparency regarding the OEM relationships and product specifications has led to confusion and dissatisfaction among consumers [12] Group 3: Industry Context - The practice of outsourcing production to local manufacturers is common among international brands like Adidas and Nike, which do not operate their own factories in China [5][6] - The controversy reflects broader issues of global supply chain dynamics and consumer awareness regarding product sourcing and pricing [12] Group 4: Financial Performance - Adidas reported a revenue of €7.98 billion in the Greater China region, with a year-on-year growth of 11% [9] - The OEM business is a significant revenue source for companies like Bosideng, contributing approximately 13% to its total income, with a notable increase in revenue from this segment [12]