Core Insights - MakeMyTrip has shifted its focus from air ticket bookings to hotels and homestays, building a significant inventory of 95,000 accommodations across India, which allows it to cater to travelers venturing into less populated areas [3][6][21] - The hotel sector is crucial for MakeMyTrip's future growth, with hotels offering higher margins compared to air ticket bookings, and the company aims to become a comprehensive travel platform [5][6][14] - MakeMyTrip commands a dominant market share of 55.3% in the online travel agency (OTA) space, significantly outpacing competitors like Cleartrip and iXigo [11][8] Market Overview - The gross booking value (GBV) for India's air market is projected at $27.5 billion for 2023-24, with hotels and rail at $14.6 billion and $8.5 billion respectively, indicating a robust travel market [4] - The hotel sector has substantial growth potential, with only 27% of the total hotel GBV sourced through online channels, highlighting a fragmented industry [21][22] Competitive Landscape - MakeMyTrip faces increasing competition in the hotel segment, exemplified by Prosus acquiring a 15% stake in rival iXigo, which plans to expand its hotel offerings [5][6] - The company has executed a $3.1 billion share buyback to reduce the influence of Trip.com, its largest shareholder, which has decreased its stake from over 45% to between 16.90% and 19.99% [8] Financial Performance - MakeMyTrip is nearing $1 billion in revenue, with a 25% growth in topline for 2024-25, and is on track to cross $10 billion in GBV this fiscal year [8][14] - The adjusted margins for the hotel and package segment have become the largest contributor to profitability, accounting for 42.7% compared to the air category's 38.9% [14][15] Strategic Initiatives - The company is investing in technology and support systems to enhance its homestays and vacation rentals business, which is currently about 10% of its daily business-to-consumer volumes [35][36] - MakeMyTrip is focusing on quality control and customer service by providing dedicated account managers to homestay operators, ensuring accurate listings and customer support [31][35] Challenges and Risks - MakeMyTrip faces challenges in scaling its supply, maintaining quality across a fragmented hotel market, and navigating technological disruptions from competitors [37][39] - The company has been fined for unfair business practices related to price parity clauses, which could impact its relationships with hotel partners [41][42]
The great Indian homestay hunt: Why MakeMyTrip is fighting for India’s smallest stays