Teads Launches CTV Performance: A New Way to Optimize and Measure Real Outcomes from Connected TV

Core Insights - Teads has launched a beta version of CTV Performance, a solution that measures connected TV (CTV) campaign effectiveness by linking exposure to site visits, leads, and sales, marking a significant advancement in accountability for CTV advertising outside the US [1][2][3] Group 1: Product Features - CTV Performance allows advertisers to track metrics beyond traditional measures like impressions and completion rates, providing insights into direct actions such as site visits and sales linked to CTV exposure [2][3] - The solution is designed to complement Teads' existing omnichannel offerings, enabling brands to utilize premium streaming environments for both awareness and measurable mid-funnel outcomes [2][3] Group 2: Market Impact - The launch aims to bridge the gap between brand awareness and performance, democratizing CTV as a channel that can deliver both attention and measurable outcomes [3] - A recent campaign for Men's Wearhouse demonstrated the effectiveness of CTV Performance, resulting in over 41,000 site visits and more than 50,000 incremental store visits, showcasing CTV's potential in driving measurable results [3] Group 3: Availability and Expansion - CTV Performance is currently in beta across key global markets, including the US, EU5, and APAC, with plans for broader rollout and additional creative formats in the future [4]