LiveRamp Expands Meta Insights Available to Retail Media Networks
SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP) today announced expanded measurement capabilities that leverage the power of its data collaboration network to deliver superior customer outcomes. Retail media networks can now unlock new attribution insights from their Meta campaign investments through the LiveRamp Clean Room. By connecting Meta campaign results with their own first-party sales data, RMNs and their partners can see how off-property sites, including Meta, drive sales, orders. ...