LiveRamp Expands Meta Insights Available to Retail Media Networks

Core Insights - LiveRamp has announced expanded measurement capabilities that enhance customer outcomes through its data collaboration network [1] - Retail media networks (RMNs) can now gain new attribution insights from their Meta campaign investments via the LiveRamp Clean Room [1] - By linking Meta campaign results with first-party sales data, RMNs and their partners can analyze how off-property sites, including Meta, contribute to sales and orders [1]