新瑞鹏创始人彭永鹤悄然“出走”:宠物医疗告别“连锁红利期”?

Core Insights - The core message of the articles revolves around the challenges faced by New Ruipeng Pet Hospital Group, particularly in light of leadership changes and the broader issues within the pet medical industry in China. Company Overview - New Ruipeng Pet Hospital Group's co-chairman, Li Liang, emphasized the need to abandon low-quality expansion models during the mid-year meeting in August 2025, while founder Peng Yonghe's absence raised concerns [1] - In mid-October, a change in the legal representative of New Ruipeng was noted, with Wei Shanwei replacing Peng Yonghe, who remains the chairman and general manager [1] - The operational control of New Ruipeng has shifted to representatives from Hillhouse Capital, while Peng Yonghe has moved on to establish Shenzhen Xiaowen Smart Medical Technology Co., focusing on AI in pet healthcare [1] Financial Performance - New Ruipeng's revenue grew from 4.784 billion yuan in 2021 to 5.74 billion yuan in 2022, but net losses increased from 1.311 billion yuan to 1.417 billion yuan during the same period [3] - The company's labor costs surged from 22% of total revenue in 2015 to 52% in 2022, significantly impacting profit margins [5] Industry Challenges - The pet medical industry is experiencing a saturation of stores, leading to a shift from rapid expansion to refined operations [6] - Consumers are increasingly voicing concerns over high costs of pet healthcare, while companies struggle with profitability due to rising operational expenses [6] - The competitive landscape has intensified, with marketing expenses rising significantly, outpacing revenue growth for companies like Guibao Pet and Zhongchong Co. [7] Strategic Shifts - New Ruipeng has initiated a strategic contraction, withdrawing its IPO application and reducing its number of stores from approximately 1,900 to around 1,600 [5] - The company is focusing on specialization and digital transformation, establishing 15 specialized departments to enhance service quality [8] - New Ruipeng is also exploring a network layout of "1+P+C" (one central hospital + specialized hospitals + community clinics) to optimize resource allocation [8]