Zheng Quan Ri Bao Zhi Sheng·2025-10-23 12:40Group 1 - The core viewpoint of the article highlights the collaboration between Quanzhou Textile and Garment Association and Meituan Flash Purchase, aiming to enhance the integration of physical economy and digital consumption in the apparel and sports retail sectors [1][3] - Instant retail has emerged as a significant trend for sports and apparel brands, with major companies like Xtep, Anta, and others entering into partnerships with Meituan Flash Purchase to expand their sales channels [3][4] - The signing of the agreement is expected to trigger a wave of brands, including Seven Wolves, Lilang, and Skechers, to adopt instant retail strategies, indicating a collective shift in the industry towards this new retail model [3][4] Group 2 - The article notes that since June, the sales of sports shoes and apparel on Meituan Flash Purchase have increased by over 200% year-on-year, while swimming and cycling products have seen over 100% growth, reflecting the rapid expansion of instant retail in the sector [3][4] - Industry insiders believe that the overall growth rate of sports categories surpasses that of traditional apparel, making instant retail a suitable match for this high-growth segment [4] - The trend of major brands collaborating with Meituan Flash Purchase before the "Double 11" shopping festival signifies the industry's proactive approach to innovation and transformation [4]