述评：“情绪价值”只是“一阵风”吗？

Core Insights - The concept of "emotional value" has become a central theme in the tourism industry, reflecting a shift in consumer preferences towards deeper experiences that provide mental relaxation and cultural identity [1][2]. Group 1: Consumer Behavior - Tourists are increasingly prioritizing experiences that offer emotional satisfaction over merely visiting popular attractions, indicating a maturation of the market [2]. - Younger consumers are opting for unique accommodations and local interactions, seeking a return to the essence of travel, which emphasizes feeling rather than just sightseeing [2]. Group 2: Industry Implications - The tourism industry must cultivate "emotional value" genuinely, rather than exploit it for profit, to ensure its sustainability [4]. - Businesses are encouraged to integrate "emotional value" into their value propositions, presenting it as a tangible and stable benefit to consumers [6]. - Technological innovations such as VR, AR, and AI can enhance the presentation of "emotional value," creating immersive and interactive experiences for tourists [6].