Core Insights - RayNeo, a leading consumer AR brand, launched the fourth generation of its pocket TV "RayBird Air 4 series" AR glasses, which are the world's first AR glasses to support HDR10 [1] - The company achieved a market share of 39% in the global AR glasses market, surpassing Apple and ranking third in the global XR market [1] - The RayBird Air 4 series features the Vision 4000 image quality chip and a B&O audio system, marking a significant advancement in AR technology [1][2] Product Features - The RayBird Air 4 series supports HDR10, offering double brightness dynamics, 1200 nits brightness output, and up to 1.07 billion color outputs, enhancing richness by 64 times compared to traditional 8-bit [2] - It includes AI real-time SDR to HDR conversion technology and has been rated higher than professional industrial-grade large screens in blind tests [2] - The series is the first AR glasses to feature B&O tuning, equipped with four speakers and a new sound guide accessory that reduces sound loss by 80% [2] Market Position and Future Outlook - The retail price for RayBird Air 4 is 1599 yuan, and for Air 4 Pro is 1699 yuan, making high-end audio-visual experiences accessible to the mass market [3] - 2025 is projected to be a pivotal year for smart glasses entering the consumer market, with strong growth in AR glasses shipments despite overall weak demand in consumer electronics [3] - The launch of the Air 4 series is expected to accelerate the "mass experience" phase in the consumer AR industry [3]
雷鸟Air 4正式发布 智能眼镜加速走向大众市场
Zheng Quan Shi Bao Wang·2025-10-23 13:19