Chery Unveils World's First 7-Seat Transformable Multi-SUV Concept, Redefining Future Mobility through User Co-Creation

Core Insights - Chery has introduced the world's first "7-Seat Transformable Multi-SUV" concept, emphasizing user co-creation and versatility in vehicle design [1][4][6] - The vehicle aims to address diverse family mobility needs identified through extensive user research across multiple countries [2][12] User Research and Insights - Chery's product teams conducted over a year of research in countries like Indonesia, Mexico, and Thailand, identifying nine high-frequency family-use scenarios [2][12] - The research revealed that no existing vehicle model adequately meets the complex demands of these scenarios [2] Vehicle Features and Configurations - The "6=1" concept allows the vehicle to transform into six distinct configurations, covering 99% of family mobility scenarios [6][10] - In "Large 7-Seat SUV Mode," the vehicle measures 4.9 meters in length and 1,284 mm in height, providing comfort for all passengers [7] - The "Double-Cab Pickup Mode" offers 600 liters of cargo space, addressing the need for both passenger and payload capacity [8] - "Camper Mode" supports various accessories for outdoor activities, enhancing the vehicle's versatility [9] Co-Creation and Development Process - Chery plans to involve users in the entire product development cycle, from feature design to ecosystem customization [11][12] - A dedicated team has gathered 1,350 user samples and over 40,000 topic inputs to ensure the product concept aligns with real-world needs [12] - The vehicle is scheduled to reach consumers in the third quarter of 2026, marking a shift towards a more collaborative approach in automotive development [12]