Mei Ri Jing Ji Xin Wen·2025-10-23 14:21Core Insights - Key personnel departures at NetEase Games indicate significant organizational adjustments within the company, with three core executives leaving in 2023, including game producer Li Kaiming, who left for personal career development reasons [1][2][10] - The departures reflect a broader shift in NetEase's strategy from a product-driven approach to a more centralized, data-driven model, aiming for standardized and scalable game development [10] Group 1: Executive Departures - Li Kaiming, producer of the successful game "Rate of the Land," is the third high-level executive to leave NetEase this year, following the exits of Shao Yun and Jin Tao, who managed key business segments in competitive, anime, and strategy games [1][2] - Jin Tao's departure to pursue a sequel to "Onmyoji" highlights the pressure on the Zen division, which has faced challenges in expanding new business lines and maintaining performance [6][8] Group 2: Company Strategy and Performance - NetEase's strategy is evolving towards a more centralized management model, with increased emphasis on resource allocation and project viability, as stated by CEO Ding Lei [5][10] - The company reported a net revenue of 22.8 billion yuan in Q2 2024, reflecting a 13% year-on-year growth but a 5% quarter-on-quarter decline, indicating a potential slowdown in growth momentum [10] - The shift in strategy aims to balance budget control with innovation, impacting the long-term development of core intellectual properties [10][11]