Warner Bros. Discovery launches formal auction as it seeks bidding war for media giant: sources

Core Insights - Warner Bros. Discovery (WBD) has initiated a formal auction process, with JPMorgan and Allen & Co. managing expressions of interest from various bidders, including Paramount Skydance [1][9] - CEO David Zaslav is aiming for a high-stakes bidding war, anticipating offers to exceed $25 per share, with a current bid from Paramount Skydance at $23.50 per share, valuing WBD at $56 billion [3][4][13] Bidding Dynamics - Paramount Skydance, led by CEO David Ellison, is considered the most aggressive bidder, having made multiple offers to acquire WBD [2][3] - Zaslav has rejected Ellison's offers, expecting a potential public or hostile bid soon, while Ellison's advisors suggest he may not bid significantly above $25 per share [4][10] Regulatory Considerations - Ellison believes that regulatory challenges and political factors, particularly involving President Trump, may hinder rival bidders like Netflix, Amazon, and Comcast [5][10] - Comcast's potential bid may face scrutiny due to its association with MSNBC and NBC, which are perceived as politically unfavorable by Trump [6][10] Company Performance and Strategy - Zaslav is reportedly resigned to a sale, viewing it as a culmination of a successful three-year tenure focused on debt reduction and brand rebuilding [11][12] - Under Zaslav's leadership, WBD has achieved significant milestones, including becoming the first studio to surpass $4 billion in box office revenues this year and ranking third in global streaming subscribers with 73 million HBO Max users [12][13] Future Outlook - If Ellison increases his offer, WBD's stock price could potentially double amid the ongoing acquisition discussions, with analysts valuing the studio and streaming units as high as $30 per share [13][14]