鲁澳携手共拓产业新蓝海，山东农业和大健康产业专场推介活动在澳门成功举办

Core Insights - The event held in Macau on October 22, 2025, focused on promoting Shandong's agricultural and health industries, marking a significant step towards international cooperation in these sectors [1][8] - The "Good Products from Shandong" initiative aims to expand into the Guangdong-Hong Kong-Macao Greater Bay Area market, showcasing the province's diverse agricultural strengths and health products [2][8] Industry Overview - Shandong has maintained a stable grain production of over 110 billion jin for four consecutive years, with leading outputs in vegetables, fruits, aquatic products, and livestock, providing a solid foundation for the promotional activities [2] - The event highlighted the diverse industrial layout from "Qilu Granary" to a "Health Industry Cluster," emphasizing Shandong's strong agricultural capabilities and comprehensive product offerings [2] Key Enterprises - Major enterprises such as Shandong Qilu Agricultural Supermarket Technology Co., Shandong Agricultural Group, and Shandong Health Group presented their strategies focusing on digital empowerment, industry integration, and health model output [3] - The "Qilu Agricultural Supermarket" platform has become a focal point for promoting Shandong products, integrating online and offline channels to facilitate market access [3][7] - Shandong Health Group, with assets nearing 100 billion yuan and annual revenue exceeding 40 billion yuan, aims to expand its influence in the medical and health sectors [3] Product Promotion - Various Shandong companies showcased their core products, including health foods and traditional Chinese medicine, which attracted interest from Macau buyers [5] - In 2024, Shandong's agricultural exports reached 164.8 billion yuan, accounting for 22.5% of the national total, reinforcing the credibility of the "Good Products from Shandong" brand in international markets [5] Strategic Partnerships - The event culminated in several strategic agreements between Shandong companies and partners in Macau, laying the groundwork for deeper collaboration and market expansion [6] Platform Development - The "Qilu Agricultural Supermarket" platform is pivotal in enhancing Shandong's market presence in the Greater Bay Area, with a series of promotional events across Zhuhai, Macau, and Hong Kong [7][8] - The platform's dual-channel approach aims to elevate the "Good Products from Shandong" brand to an internationally recognized agricultural brand, reflecting Shandong's strategic planning for global market engagement [8]