Core Insights - JCDecaux SE has signed an exclusive 4+2+2 year contract with Bane NOR to operate advertising assets at Norway's railway stations, including Oslo Central Station, which is the largest transportation hub in Norway [1][2] - The partnership with Bane NOR, which began in 2012, has led to significant contract growth and the development of effective advertising arenas [2] - Passenger figures for the first half of 2025 have reached record highs, with a growth of over 5% compared to the previous year, indicating a strong audience for advertisers [2] Company Overview - JCDecaux reported a revenue of €3,935.3 million for 2024 and €1,868.3 million for the first half of 2025 [4] - The company is the number one out-of-home media company globally, with a daily audience of 850 million people across more than 80 countries [4] - JCDecaux operates 1,091,811 advertising panels worldwide and is present in 3,894 cities with populations over 10,000 [4] Industry Position - JCDecaux is recognized as a leader in various segments, including street furniture, transport advertising, and billboards, holding the number one position in multiple regions [4] - The company has achieved significant accolades for its sustainability efforts, including recognition from the SBTi and EcoVadis [4] - JCDecaux is also a pioneer in eco-friendly mobility solutions, being the number one worldwide in self-service bike rental schemes [4]
JCDecaux signs the landmark OOH/DOOH advertising contract in Norway with Bane NOR