广西汽车集团自主乘用车起步：埃尚品牌首发小型电动车

Core Insights - A new electric vehicle brand, Aishang Auto, was launched on October 21, with its first model, the Aishang A100C, priced between 39,800 to 52,800 yuan [2] - Aishang Auto is operated by Liuzhou Wuling New Energy Co., which was established by Guangxi Automobile Group in June 2021 [2] - The brand aims to leverage existing advantages of the Guangxi Automobile Group and integrate resources for production, research, and market development [2][4] Group 1 - The "Ling Shi Project," a three-year strategic development plan, was announced to transform Guangxi Automobile Group, with an investment of 15 billion yuan planned from 2025 to 2027 [2] - The project includes the creation of one new energy vehicle brand, three national-level manufacturing champions, and the establishment of an automotive industry ecosystem [2][3] - Aishang brand targets the rapidly growing A00 and A0 electric vehicle segments, which saw a 100% year-on-year sales increase in the first half of 2025 [3] Group 2 - Aishang Auto faces intense competition in the A00 and A0 electric vehicle market, with established products from brands like BYD, Geely, and SAIC [3] - The company plans to build a product matrix covering A00, A0, and A-class vehicles over the next three to five years, aiming for a scale of 100,000 units for the A100C model [4] - Aishang Auto has established 124 dealerships in China, with plans to open 100 showrooms this month, ensuring a robust service system [4] Group 3 - Wuling New Energy has a comprehensive development plan that includes both commercial and passenger vehicle segments, along with financing considerations [5] - The company has raised 360 million yuan from investors and has plans for an IPO, with updates expected by the end of this year or early next year [5]