Workflow
American Airlines Leverages Loyalty Program and Co-Branded Cards to Boost Revenue Growth
PYMNTS.comยท2025-10-23 16:43

Core Insights - American Airlines aims to enhance revenue growth through its loyalty program and a new exclusive co-branded card program with Citi, projected to generate $10 billion annually by the end of the decade [2][3]. Revenue Growth - The company reported a record third-quarter revenue of $13.7 billion for the period ending September 30, reflecting a 0.3% increase from the same quarter in 2024 [3][4]. - Year-over-year revenue growth in the premium unit has outpaced that of the main cabin [7]. Loyalty Program Performance - The AAdvantage loyalty program experienced a 7% year-over-year growth in active accounts, with a 17% increase compared to two years ago [4]. - AAdvantage members are noted to be more engaged and generate higher yields compared to non-members, significantly driving demand for premium cabins [4]. Co-branded Card Program - Spending on co-branded credit cards grew by 9% year-over-year, attributed to the value customers place on earning AAdvantage miles [5]. - The partnership with Citi, which has been extended for another 10 years, is expected to enhance customer benefits and drive growth in credit card acquisitions [3][4]. Leadership Changes - Nathaniel Pieper has been appointed as the new Chief Commercial Officer, effective November 3, to oversee alliances, partnerships, and the loyalty program [5][6]. - Pieper brings over 25 years of experience in leading commercial and financial teams within the airline industry [7].