Core Viewpoint - The resignation of Zong Fuli has led to a significant shift in the distribution landscape for the Wahaha brand, with distributors now facing a choice between continuing with Wahaha or switching to the new brand "Wah Xiaozong" controlled by Zong Fuli's Hongsheng Group [1][8]. Group 1: Brand Transition - Zong Fuli resigned from her positions at Wahaha Group on September 12, 2023, and the company plans to transition to the new brand "Wah Xiaozong" starting from the 2026 sales year [1][2]. - Hongsheng Group has filed numerous trademark applications for "Wah Xiaozong" across various categories, including food and beverages, indicating a strategic expansion into multiple product lines [2]. Group 2: Distributor Dynamics - Distributors have received notifications from Wahaha prohibiting them from representing "Wah Xiaozong," threatening to revoke their Wahaha distribution rights if they do so [8]. - The competitive landscape is intensifying, with Zong Fuli's uncle, Zong Zehou, launching a competing brand "Wah Xiaozhi," which is actively recruiting distributors [8][10]. Group 3: Product Offerings - "Wah Xiaozong" has introduced its first product, a sugar-free Oolong tea priced at 4 yuan, which differentiates itself from traditional Wahaha packaging [6]. - The product line for "Wah Xiaozhi" includes a variety of items such as AD calcium milk, mineral water, and coconut water, with claims that their formulations are identical to Wahaha's but offered at lower prices [10][14].
突发!宗馥莉辞职41天后,有经销商收通知:明年继续卖娃哈哈;此前有娃哈哈经销商称被要求不能代理“娃小宗”
Mei Ri Jing Ji Xin Wen·2025-10-23 16:35