U.S. Bank adds small business banking role

Core Insights - U.S. Bank has created a new role for small-business banking to support companies with annual sales between $500,000 and $2.5 million, aiming to capitalize on growth opportunities in this segment [3][7] - The decision to establish this role is partly a competitive response to rival banks also targeting small businesses [4][5] - The new head of small-business banking, Heather Kesner, will oversee a team of 650 specialists and work closely with other leaders within the bank to enhance service offerings [6][7] Company Strategy - The new role aims to provide focused support for small businesses that are often in the early stages of growth, such as those run from home [3] - U.S. Bank recognizes the complex banking and payment challenges faced by businesses in this revenue range and intends to offer expert guidance and innovative digital solutions [5] - The bank's strategy includes collaboration with various leaders within the organization to ensure comprehensive support for small businesses [6]