Is Creative Impact in Crisis? New Data Shows Why Consumer Connection is Falling, Despite Rise in Marketing Spend

Accessibility StatementSkip Navigation New 2025 Creative Impact Report finds global ad spend up 33% since 2023, while marketing impact drops nearly 20%, pointing to the need for creative quality, emotional acumen and AI to drive future growth NEW YORK, Oct. 23, 2025 /PRNewswire/ --Â Shutterstock, Inc. (NYSE: SSTK), a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work, today released the results of the new 2025 Creative Impact Report: a proprietary research in ...