Hasbro Revenues Rise Even as Shoppers are ‘Watching Their Wallets'

Core Insights - Hasbro reported an 8% increase in quarterly revenue, driven by its Wizards of the Coast and digital gaming segments, despite challenges in its consumer products segment which saw a 7% year-over-year decline due to trade issues and delayed orders [2][3] - The company anticipates a total tariff impact of $60 million for 2025, with $20 million affecting the third quarter, and is restructuring its sourcing to mitigate risks [3] - Hasbro is observing a divergence in consumer spending behavior, with the top 20% of households continuing to spend robustly, while the remaining households are more price-sensitive [4][5] Revenue and Segments - The increase in revenue is attributed to strong performance in the gaming segments, while the consumer products segment faced a decline due to trade challenges and order delays [2] - Approximately half of Hasbro's products are priced below $20 to cater to price-sensitive consumers [4] Consumer Behavior - The company is witnessing a "tale of two consumers," where affluent households are spending more, while others are being cautious with their spending [4] - A significant portion of U.S. consumers, 68%, reported living paycheck to paycheck, indicating a cautious spending environment [6] Competitive Landscape - Rival company Mattel also faced challenges in the third quarter due to shifts in retailer ordering patterns but noted an increase in orders as the holiday season approached [6][7]