Rivian CEO takes top marketing role in shakeup ahead of R2 launch

Core Insights - Rivian's CEO RJ Scaringe is taking on the role of interim chief marketing officer as part of a restructuring ahead of the R2 SUV launch, which includes layoffs of over 600 employees [1][2] Group 1: Leadership Changes - Scaringe will oversee Rivian's marketing and creative divisions while the company searches for a permanent chief marketing officer [2] - The head of the marketing experiences team and the lead of the creative studio will report directly to Scaringe [2] Group 2: Structural Adjustments - The company is reducing its workforce by approximately 4.5% due to the need to profitably scale the business and the upcoming R2 launch [3] - The restructuring is a response to a "changing operating backdrop," including the loss of federal EV tax credits and increased tariffs [3] Group 3: Operational Streamlining - Rivian is integrating its vehicle operations team with the service division to streamline customer experience [3] - Delivery and mobile operations will now be part of the sales division to ensure a seamless purchase experience [4]