Crypto Adoption Update: South Asia Drives Crypto Growth, US Remains Volume Leader, TRM Labs

Core Insights - Crypto adoption has transitioned from a fringe activity to a global movement, with significant engagement from retail traders, institutions, and governments [1] - South Asia is identified as the fastest-growing hub for crypto adoption, with India and Pakistan experiencing an 80% increase in adoption from January to July 2025 compared to the previous year [2] - The US leads in total transaction volume, handling the most crypto activity overall, while India remains the global leader in crypto adoption for the third consecutive year [2] Adoption Trends - The US crypto market saw a 50% increase in trading and transaction volume in the first seven months of 2025, surpassing $1 trillion, attributed to clearer regulations like the GENIUS Act [3] - Stablecoins have become a cornerstone of the crypto landscape, accounting for approximately 30% of all crypto transactions, with transaction volume reaching a record $4 trillion, an 83% increase year-over-year [4] - Retail interest in crypto has surged, with smaller transactions increasing by 125% from January to September 2025, indicating growing use cases for payments, remittances, and value protection during economic uncertainty [5] Regulatory Impact - Adoption has accelerated in some regions due to regulatory clarity and institutional access, while in others, it has expanded despite restrictions or bans [6]