宗馥莉辞职41天后,有经销商收通知:明年继续卖娃哈哈
Mei Ri Jing Ji Xin Wen·2025-10-23 22:20

Core Viewpoint - The resignation of Zong Fuli has led to a significant shift in the distribution landscape of the Wahaha brand, with distributors now facing a choice between continuing with Wahaha or transitioning to the new brand "Wawa Xiaozong" [1][7]. Group 1: Company Changes - Zong Fuli resigned from her positions as legal representative, director, and chairman of Wahaha Group on September 12, following the necessary procedures through the company's shareholder and board meetings [1]. - The new brand "Wawa Xiaozong" is set to replace the Wahaha brand starting from the 2026 sales year, as stated in a notice from Hangzhou Wahaha Honghui Food and Beverage Co., Ltd. [1]. - The macro victory group, which Zong Fuli controls, has been actively applying for trademarks related to "Wawa Xiaozong" across various product categories, including food and beverages [1]. Group 2: Distributor Dynamics - Distributors have received notifications from Wahaha prohibiting them from representing "Wawa Xiaozong," with threats of losing their Wahaha distribution rights if they do so [7]. - Currently, "Wawa Xiaozong" has not fully launched its products, and distributors are still evaluating which brand offers better profitability [7]. - The competing brand "Wawa Xiaozhi," associated with Zong Fuli's uncle, has initiated its own recruitment activities for distributors, indicating a competitive market environment [7][12]. Group 3: Product Launch and Marketing - "Wawa Xiaozong" has introduced its first product, a sugar-free Oolong tea priced at 4 yuan, which distinguishes itself from traditional Wahaha packaging [5]. - The brand has already signed contracts with 153 clients, primarily in Zhejiang, and is targeting chain supermarkets and large distribution customers [12]. - The product line for "Wawa Xiaozhi" includes various items such as AD calcium milk, mineral water, and coconut water, with claims that the formulations are identical to Wahaha's but offered at lower prices [12].