Workflow
严格规范视频广告时长
Jing Ji Ri Bao·2025-10-24 00:01

Group 1 - The issue of discrepancies between the advertised and actual duration of ads on video platforms has drawn attention from consumers and regulatory authorities [1][2] - The extension of ad duration, even by a few seconds, can accumulate to significant hidden revenue for platforms, raising concerns about consumer rights and the ethical implications of such practices [1] - The practice of extending ad time without consent undermines the implicit contract between platforms and users, potentially leading to a loss of trust and a risk of regulatory penalties for platforms [1] Group 2 - Regulatory bodies are urged to establish clear guidelines on ad duration discrepancies and create accessible complaint channels for consumers [2] - Platforms are encouraged to enhance self-regulation and utilize technology to ensure accurate ad playback, respecting the time agreements with users [2] - Consumers are advised to be proactive in asserting their rights when faced with extended ad durations, contributing to a healthier and more trustworthy industry environment [2]