华泰证券：大促周期拉长 闪购与AI+电商或成为新变量

Core Trends - The 2025 Double Eleven shopping event has recently commenced, indicating a shift in promotional strategies within the e-commerce sector [1] - The timeline for promotional events is being extended, with the opening of activities occurring earlier than in previous years [1] - Flash sales are emerging as a new fulfillment method during e-commerce promotions, enhancing user experience and aiding brand sales in offline environments [1] - The application of AI in e-commerce is accelerating, with both consumer-to-consumer (2C) and business-to-business (2B) approaches advancing simultaneously, serving as key pathways for platforms to optimize user experience and improve merchant operational efficiency [1]