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华泰证券:大促周期拉长,闪购与AI+电商或成为新变量
Xin Lang Cai Jing·2025-10-24 00:15

Core Insights - The e-commerce platform's Double Eleven promotion for 2025 has recently commenced, highlighting three core trends in the industry [1] Group 1: Promotion Trends - The timeline for promotions is continuously extending, with the event's opening being further advanced [1] - Flash sales have emerged as a new fulfillment method during e-commerce promotions, enhancing user fulfillment experience while also aiding brand merchants in improving offline sales [1] - The application of AI in e-commerce scenarios is accelerating, with both B2C and B2B advancements, becoming a crucial path for platforms to optimize user experience and enhance merchant operational efficiency [1]