中信证券：双11大促开启 运动户外表现亮眼

Core Insights - The 2025 Double Eleven shopping festival has commenced, with promotional activities starting earlier than in previous years [1] - The discount levels for sports and outdoor categories remain stable compared to the same period last year, with promotional products offered at approximately 50% to 70% off after applying various coupons [1] - Major platforms such as Tmall, JD.com, and Douyin have shown strong initial performance, particularly in the sports and outdoor segment [1] - Recent lower temperatures across many regions in the country may stimulate winter clothing consumption [1]