华泰证券：闪购与AI成“双十一”大促新变量

Core Insights - The report from Huatai Securities indicates that the 2025 Double Eleven shopping festival has recently commenced, highlighting three key trends in the e-commerce sector [1] Group 1: Key Trends - The timeline for promotional events is continuously extending, with the start of activities being further advanced [1] - Flash sales are emerging as a new fulfillment method during e-commerce promotions, enhancing user fulfillment experience while also aiding brand merchants in improving offline sales [1] - The application of AI in e-commerce scenarios is accelerating, with both B2C and B2B advancements, becoming a crucial path for platforms to optimize user experience and enhance merchant operational efficiency [1]