突发!宗馥莉辞职41天后,有经销商收通知:明年继续卖娃哈哈,此前有娃哈哈经销商称被要求不能代理娃小宗
Mei Ri Jing Ji Xin Wen·2025-10-24 00:41

Core Viewpoint - The resignation of Zong Fuli has led to a significant shift in the distribution landscape for the Wahaha brand, with distributors now facing a choice between continuing with Wahaha or switching to the new brand "Wawa Xiaozong" controlled by Zong Fuli's Hongsheng Group [1][6]. Group 1: Company Changes - Zong Fuli resigned from all positions at Wahaha Group on September 12, 2023, following the necessary procedures through the company's shareholder and board meetings [1]. - Hongsheng Group, which was initially a contract manufacturer for Wahaha, has been actively applying for trademarks for "Wawa Xiaozong" across various product categories since early 2023 [1]. Group 2: Distributor Dynamics - Distributors have received notifications from Wahaha prohibiting them from representing "Wawa Xiaozong," threatening to revoke their Wahaha distribution rights if they do so [6]. - Currently, distributors are not yet required to make a choice between the two brands, but they are evaluating which option offers greater profitability [6]. Group 3: New Brand Launch - "Wawa Xiaozong" has launched its first product, a sugar-free Oolong tea priced at 4 yuan, which distinctly separates itself from traditional Wahaha branding [4]. - The brand has already signed 153 county-level distribution agreements and offers competitive pricing compared to Wahaha, with similar product formulations [12].