中信证券:“双11”大促开启,运动户外表现亮眼
Zhong Zheng Wang·2025-10-24 01:13

Core Insights - The 2025 "Double 11" shopping festival is set to begin soon, with major platforms like Tmall, JD.com, Pinduoduo, and Kuaishou starting their promotional events earlier than last year [1] - The promotional periods for these platforms will last approximately one month, maintaining stable discount levels compared to the same period last year [1] - In the sports and outdoor category, discounts on promotional products range from 50% to 70% after applying various coupons and discounts [1] - Early sales results indicate strong performance on platforms such as Tmall, JD.com, and Douyin, with the sports and outdoor category showing notable strength [1] - Recent lower temperatures across many regions may stimulate winter clothing consumption [1]