“双11”大促开启 运动户外品类表现亮眼

Core Insights - The 2025 "Double 11" shopping festival has started earlier, with major platforms like Tmall, JD.com, Pinduoduo, and Kuaishou adjusting their promotional timelines [1] - The promotional intensity across platforms remains stable compared to the previous year, with Tmall maintaining discounts such as "300 off 50" and a 15% immediate discount [1] - The outdoor sports category shows significant discounts of approximately 50-70% after combining platform promotions and coupons [1] - Initial sales results from platforms like Tmall, JD.com, and Douyin indicate strong performance, particularly in the outdoor sports category [1] - Recent lower temperatures across many regions may stimulate winter clothing consumption [1]