智通财经网·2025-10-24 02:41Core Viewpoint - The new oral tobacco-free products are expected to have a favorable tax environment and less intense competition compared to vaping products, leading to the highest gross margins among new tobacco categories, attracting significant interest from international tobacco companies [1] Group 1: New Oral Tobacco Products - New oral tobacco products combine characteristics of heated non-combustible (HNB) and vaping products, addressing traditional oral tobacco's limitations such as high acceptance barriers and storage challenges [1] - The invention of new oral tobacco products has sparked global popularity, with the potential to replace traditional products and attract a new customer base through diverse flavor offerings [1] Group 2: Competitive Landscape - The market for new oral tobacco products has low entry barriers, but the market share remains concentrated among international tobacco companies, with no expected deterioration in market structure [2] - Factors supporting the current market structure include established customer bases and sales channels of traditional oral tobacco companies, a stable regulatory environment, and a short supply chain that enhances brand control over production [2] Group 3: Industry Catalysts - Philip Morris International's $16 billion acquisition of Swedish Match, the parent company of the leading brand ZYN, marks a significant direct investment in the new oral tobacco segment, reinforcing the industry's growth potential [3] - The FDA's approval of ZYN's 20 products for market release in January 2025, along with positive performance indicators from online distributors, further validates the industry's high growth outlook [3]