雅诗兰黛被曝计划出售彩妆品牌Too Faced，整体业绩低迷

Core Insights - Estée Lauder is considering selling its makeup brand Too Faced, although specific details have not been disclosed [2] Group 1: Company Performance - Too Faced was founded in 1998 and was acquired by Estée Lauder for $1.45 billion in 2016 [4] - The brand attempted to enter the Japanese market in 2019 and later expanded into the Asia-Pacific region, including launching a Tmall overseas flagship store in China in 2020 [4] - However, Too Faced announced the closure of its only official flagship store in China in August 2022, effectively exiting the Chinese market [4] - Estée Lauder's makeup business has been underperforming, with a reported net sales of $4.205 billion for the fourth quarter and full year of fiscal 2025, a decrease of 6% year-over-year [4] - The operating loss for the makeup segment was $441 million, influenced by declining sales in Too Faced's lip and eye product categories [4] Group 2: Estée Lauder's Financial Challenges - Estée Lauder has faced declining revenue and net profit for two consecutive fiscal years starting from fiscal 2023 [5] - In fiscal 2025, the company reported net sales of $14.326 billion, an 8% year-over-year decline, and a net loss of $1.133 billion, compared to a profit of $390 million the previous year [5] - In response to these challenges, Estée Lauder announced operational changes in February, which include restructuring its brand portfolio and streamlining its organizational structure [5]