始祖鸟大中华区总经理佘移峰离职，高速增长光环不再？

Group 1 - The departure of Ivan She, the General Manager of Greater China for Amer Sports, has been announced, with Ma Lei temporarily taking over the role and reporting directly to the global CEO of Arc'teryx, Stuart Haselden [2] - This leadership change follows the "Zhashan" incident, which has negatively impacted Arc'teryx's brand image in the outdoor market, and marks the second high-level change in Amer Sports' Greater China region within a year [2] - The competitive landscape for Arc'teryx in China is intensifying, with an increasing number of domestic outdoor brands emerging, leading to a decline in its previous growth momentum [2] Group 2 - Arc'teryx, as one of the most promising brands under Amer Sports, previously experienced explosive growth in the Chinese market, with a doubling of store numbers and soaring sales, but this growth has noticeably slowed in recent years [3] - In the second quarter financial report, the technical apparel segment, represented by Arc'teryx, reported revenues of $509 million, a year-on-year increase of 23%, down from a 34% growth rate in the same period last year, with adjusted operating profit margin declining to 13.9% [3] - Amer Sports' stock price has decreased from $37.45 on September 19 to $30.64 on October 16, resulting in a nearly 20% reduction in market capitalization [3]