Cai Jing Wang·2025-10-24 03:40Core Insights - Nike announced the integration of its Nike, Jordan, and Converse brands' innovation, design, and product teams to create a unified athlete-centric creative engine [1] - This restructuring aims to accelerate technological innovation and drive business growth as part of the "Sport Offense" strategic framework [1] - The initiative will enhance insight sharing, technology integration, and craftsmanship across teams to develop innovative performance products that help athletes push their limits [1] Innovation and Technology - The restructuring will align with Nike's launch of four major innovative technologies: Aero-FIT performance apparel technology, Therma-FIT Air Milano, Nike Mind science, and Project Amplify [1] - The focus of these innovations is to address the actual needs of athletes, reflecting the brand's commitment to athlete-centered innovation [1]