保时捷“换帅”：莱特斯接棒 奥博穆告别“双重CEO”

Core Viewpoint - Porsche has appointed Michael Leiters as the new CEO, effective January 1, 2026, while the current CEO Oliver Blume will focus on managing the Volkswagen Group, ending his dual CEO role [2][4]. Group 1: Leadership Changes - Oliver Blume has been serving as CEO of both Volkswagen Group and Porsche since September 2022, which raised concerns among investors and unions regarding the effectiveness of managing both roles simultaneously [4]. - The dual role has led to delays in key project approvals, as highlighted by IG Metall union's chairman, who emphasized the differing decision-making speeds required for Volkswagen's electrification and Porsche's luxury brand maintenance [4]. - Porsche's recent market challenges, including a 67.1% year-on-year drop in operating profit and an 8.8% decline in global sales, particularly a 28% drop in the Chinese market, have prompted the leadership change as a strategy for recovery [4]. Group 2: Incoming CEO's Background - Michael Leiters brings extensive experience in the automotive industry, having previously served as CEO of McLaren Automotive and as Chief Technical Officer at Ferrari for over eight years [4]. - Leiters is familiar with the Porsche brand, having spent 13 years at the company and being the early development leader for the Cayenne model [4]. - The chairman of Porsche's supervisory board, Wolfgang Porsche, stated that Leiters' decades of experience and deep expertise make him an ideal candidate for the CEO position [4]. Group 3: Future Outlook - There are questions regarding whether the new CEO, Leiters, can regain traction in the Chinese market and address the slow pace of Porsche's electrification transformation [5].