比利时买家广交会“赶场”:百万订单背后的“中国供应链执着”
第一财经网·2025-10-24 04:29

Core Insights - The 138th "China Import and Export Fair" (Canton Fair) is attracting international buyers, highlighting the ongoing appeal of the Chinese supply chain despite global trade fluctuations [2][3] - Buyers like Benedicte Toumpsin emphasize the advantages of Chinese suppliers, including customization capabilities and a wide range of product options [3][4] Group 1: Buyer Insights - International buyers, such as Toumpsin, are actively participating in multiple trade events, indicating a strong commitment to sourcing from China [3] - Toumpsin plans to purchase over $1 million worth of goods from China annually, focusing on bulk orders with diverse product options to meet consumer preferences [4] - The demand for high-value products, particularly those with CE certification, is increasing in the European market, driving buyers to seek innovative electronic and beauty products [4] Group 2: Competitive Landscape - Emerging markets like Vietnam are developing their manufacturing sectors, but buyers still prefer Chinese suppliers due to better logistics and a wider variety of products [5] - The ability of Chinese manufacturers to produce a diverse range of goods, especially in electronics and home products, remains a significant competitive advantage [5] - The transportation infrastructure and the concentration of similar factories in regions like Guangzhou enhance the attractiveness of the Chinese supply chain for international buyers [5]