Xin Lang Cai Jing·2025-10-24 05:18Core Viewpoint - The recent fire incident involving the Li Auto MEGA model has raised safety concerns, although the company has confirmed that all occupants were able to escape safely and is cooperating with investigations [1][3]. Group 1: Incident Details - On October 23, a Li Auto MEGA caught fire while in motion in Shanghai, with video evidence showing occupants escaping through the doors before the fire intensified [1]. - This is not the first fire incident involving the Li Auto MEGA; previous incidents occurred in August and June, with varying causes attributed to external factors rather than vehicle defects [6]. Group 2: Vehicle Specifications and Market Position - The Li Auto MEGA, launched in March 2022, is the company's first pure electric MPV, priced between 529,800 to 559,800 yuan [3]. - The vehicle is built on an 800V platform, equipped with a 5C Kirin battery, supporting charging power up to 500 kW, allowing for a 400 km range in just 9 minutes and 30 seconds of charging [3]. - The MEGA features a dual-motor all-wheel-drive system with a total power output of 400 kW, achieving 0-100 km/h acceleration in just 5.5 seconds, and a CLTC comprehensive range of 710 km [3]. Group 3: Sales Performance - As of September, the Li Auto MEGA's monthly sales reached 3,277 units, accounting for 9.65% of the company's total sales and ranking 13th in the MPV segment [6]. - The company aims for the MEGA to become a sales champion in the over 500,000 yuan category, targeting monthly sales of over 8,000 units [3].