Zheng Quan Ri Bao Wang·2025-10-24 05:41Core Insights - Nike announced the integration of its Nike, Jordan, and Converse brands' innovation, design, and product teams to create a unified athlete-centric creative engine [1] - This restructuring aims to accelerate technological innovation and drive business growth as part of the "Sport Offense" strategic framework [1] - The initiative will facilitate insight sharing, technology integration, and craftsmanship collaboration among teams to develop innovative performance products that help athletes push their limits [1] Related Innovations - The restructuring will align with Nike's launch of four major innovative technologies: Aero-FIT performance apparel technology, Therma-FIT Air Milano, Nike Mind science, and Project Amplify [1] - This reflects the brand's innovation focus on addressing the actual needs of athletes [1]