新沂农商银行“普惠展业平台”跑出新速度

Core Insights - Xinyi Rural Commercial Bank launched its mobile business platform preparation on February 10, 2025, and completed the pilot launch by April 18, achieving full promotion by May 23, marking a significant operational milestone [1] Group 1: Platform Launch and Implementation - The bank successfully broke product barriers and system switching limitations, enabling a one-stop mobile processing for credit business across all processes and products [1] - Features such as remote authorization, online signing, and off-counter loan disbursement effectively addressed customer pain points like multiple visits and long queue times [1] - Post-loan follow-up work has been automated, significantly reducing the maintenance pressure on customer managers, allowing them to focus more on new business development and in-depth marketing visits [1] Group 2: Future Outlook and Marketing Strategy - Xinyi Rural Commercial Bank plans to continuously optimize business processes and risk control models to enhance operational efficiency and customer experience [1] - The bank will leverage digital marketing data from Jiangsu Rural Commercial Bank to conduct targeted marketing using tools like interest-free coupons and interest rate discounts, focusing on four key customer groups [1]