ZZPZH(SH:600436) Zhong Guo Zhi Liang Xin Wen Wang·2025-10-24 06:11Core Viewpoint - The launch of the Huangqin Peptide hair care series by Pianzaihuang marks a strategic upgrade in the brand's daily chemical sector, focusing on modern consumer needs for scalp health and hair repair through innovative technology [1][15]. Group 1: Product Launch and Innovation - The Huangqin Peptide series combines traditional Huangqin essence with modern active peptide technology, aiming to redefine hair care standards [1]. - This new product line addresses multiple consumer needs, including soothing scalp irritation, oil control, hair breakage prevention, dandruff relief, and nourishment [7]. Group 2: Company Background and Development - Pianzaihuang, a time-honored brand with a 500-year cultural heritage, integrates traditional Chinese culture into modern life, driving market growth and brand value through continuous innovation [4]. - The company has over 40 years of experience in the daily chemical sector, supported by a comprehensive research system that combines production, education, research, medicine, and testing [4]. Group 3: Quality Assurance and Standards - The Pianzaihuang cosmetics testing center has been accredited by the China National Accreditation Service for Conformity Assessment (CNAS) since August 2021, ensuring high-quality standards [6]. - The company has established over 30 industry standards and completed more than 100 research reports on the efficacy of traditional Chinese ingredients [6]. Group 4: Marketing Strategy and Future Outlook - The marketing strategy for the new product line includes a combination of online and offline efforts, utilizing platforms like Douyin, Xiaohongshu, Tmall, and JD to enhance brand visibility [10]. - The company plans to invest in product promotion, new product development, and market support to ensure sustainable and healthy growth in the competitive hair care market [13][15].