Zhong Jin Zai Xian·2025-10-24 06:22Core Insights - AI technology is creating new growth paths for platforms, brands, and consumers, with JD's 11.11 event serving as a practical application of large models in retail scenarios [1] - JD is integrating its JoyAI large model with various AI tools to enhance efficiency for consumers and help brands reduce costs and accelerate growth [1] Group 1: AI Growth Tools - JD is offering four major AI products for free during the 11.11 event, providing over 10 million free resources and more than 50 professional AI tools for merchants [2] - The real-time rendering digital human feature offers 100 free trial slots for new merchants, enhancing live streaming efficiency and reducing costs [2] - JoyGen content creation platform allows merchants to generate marketing videos quickly, significantly improving content production efficiency from half a day to just five minutes [6][7] Group 2: Digital Human and Brand Customization - The upgraded real-time rendering digital human is a key highlight, allowing merchants to modify product explanations during live streams, enhancing flexibility and interactivity [4] - Brand-customized digital humans enable merchants to create unique digital personas that align with their brand identity for various promotional activities [4] Group 3: Enhanced Merchant Services - The upgraded JD Xiaozhi 5.0 merchant service AI platform is now available for free trial, significantly improving customer service response speed by three times and reducing the need for human intervention by 28% [9] - The proactive marketing capabilities of JD Xiaozhi 5.0 allow for personalized product recommendations based on user behavior, shifting from passive to active customer service [9] Group 4: Strategic Implications - The launch of the free AI growth toolkit during the peak sales period addresses the urgent needs of merchants, providing a practical environment for AI tools [11] - JD aims to lower the barriers for small and medium-sized merchants to utilize AI, positioning itself competitively in the evolving landscape of e-commerce where technology empowerment is becoming crucial [11]